Thank you for your interest in covering the China International Sports Goods & Cross-Border Trade Expo (CIST). We welcome journalists, bloggers, photographers, and content creators to join us and share the energy and innovation of our event.
Our accreditation guidelines below outline the eligibility criteria and required documentation. We appreciate your professional cooperation.
Who is eligible for media accreditation?
Press accreditation for CIST is granted to actively working members of the media who:
· Visit the expo for the primary purpose of editorial coverage related to sports, fitness, leisure, wellness, and health.
· Can provide proof of a direct editorial connection to these topics.
· Represent established media outlets including, but not limited to:
‣ Newspapers and industry magazines (fitness, sports, wellness)
‣ Press agencies
‣ Broadcast media (television, radio)
‣ Online publications and news portals
‣ Industry-specific blogs and YouTube channels with a consistent content history.
· Key Opinion Leaders (KOLs) and social media influencers with a significant and engaged following on platforms such as Instagram, TikTok, YouTube, Rednote, etc., whose content focus aligns with CIST's themes.
Who is NOT eligible?
· Individuals who cannot provide proof of editorial work related to the expo's themes.
· Professionals working in public relations, marketing, advertising, or sales for publishers or exhibiting companies.
· Non-media companions and family members of attendees.
· Individuals whose primary purpose is soliciting business or conducting non-editorial meetings.
How to Prove Editorial Purpose
Please be prepared to provide one of the following forms of valid proof dated within the last six months:
1. Published Work: Copies of by-lined articles (with your name clearly visible) relevant to the sports, fitness, or leisure industry.
2. Editorial Proof: A legal notice or masthead from a relevant media outlet naming you as an editor, permanent staff member, or regular contributor.
3. Assignment Letter: A written, original commissioning letter on official letterhead from the editor of a relevant publication/media outlet.
4. Press ID: A valid press ID from a recognized national or international press organization, or documentation proving your editorial role for a school publication.
Important Note on Accreditation:
There is no automatic entitlement to accreditation. The CIST organizer reserves the right to request additional proof of journalistic activity, even if a press ID is presented, and to approve or deny applications at its sole discretion.
Guidelines for Photographers
· Photography is permitted for editorial purposes only.
· Any commercial use of photographs (e.g., for advertising, branding, or product sales) beyond journalistic reporting is strictly prohibited.
· Photographs taken at CIST must not be used to promote events other than CIST without prior written consent.
· Photographers are responsible for respecting the privacy of attendees and must obtain necessary permissions for close-up or identifiable shots, especially on exhibition stands.
Guidelines for TV & Filming Crews
· Filming is allowed for editorial coverage purposes only.
· Any commercial exploitation of footage beyond journalistic reporting is excluded.
· Filming on specific exhibitor booths is permitted only after receiving consent from both the exhibitor and the CIST press office.
· In all broadcast and online reports, CIST (China International Sports Goods & Cross-Border Trade Expo ) must be clearly credited as the event organizer.
· Live broadcasting of CIST stages, events, or exhibits in full or in part is not permitted without prior written agreement from the CIST press office.
· Crews must ensure they do not violate the privacy rights of individuals and avoid obstructing aisles or visitor traffic.
Become a CIST Content Creator!
Do you have a genuine talent for creating engaging content? Can you inspire a dedicated community with your passion for sports, fitness, and a healthy lifestyle? Then CIST is the perfect platform for you! Apply to be accredited as an official CIST Content Creator.
As a CIST Content Creator, you will enjoy the following benefits:
· Complimentary access to CIST for all event days.
· Exclusive access to the Media Center, a dedicated space to network, recharge, and work.
· Special goodie bags with products from our exhibitors.
· The opportunity to immerse yourself in and create content about the latest trends in the sports and leisure industry.
For any further questions regarding media accreditation, please do not hesitate to contact our press team.