【Forum】 B2B Foreign Trade Export & Cross-border Buyers Forum
B2B Foreign Trade Export & Cross-border Buyers Forum
The B2B Foreign Trade Export & Cross-border Buyers Forum kicked off successfully on September 19, 2025, at the Main Stage of Hall 4 in Shenzhen Convention and Exhibition Center (Futian), charting new pathways for global market expansion.
①B2B Foreign Trade Export and Cross-border Product Presentation
IWF & CIST committee specially invited exhibitor representatives from Zhejiang Feishen Vehicle Industry Co., Ltd., Xiamen Demin Health Technology Co., Ltd., Wuyi Rutong Leisure Goods Co., Ltd., and Xi'an Visbody Intelligent Technology Co., Ltd. to deliver insightful presentations on their corporate backgrounds, manufacturing scale, and hot-sale products. This segment offered a rich innovative products showcase spanning multiple fields, including household fitness, leisure sports, sports training, and smart technology, effectively facilitating in-depth connections and collaboration opportunities between suppliers and buyers.
② Cross-border Buyer Salon
Themed "A New Practical Guide for Entering the Sports Goods Cross-border Market – Product Selection, Operations, and Localization Insights", the salon was moderated by Mr. Xie Liangkai, General Manager of Guangzhou EIDO Sports Equipment Co., Ltd. He engaged the panel guests – Mr. Wang Longfei, CEO of FED; Mr. Yan Han, Commercial Director of Guangdong Deerma Technology Co., Ltd.; and Mr. Cui Linfeng, General Manager of Zhejiang TODO Shenzhen Branch – in a series of in-depth discussions.
The salon focused on the practical challenges of exporting sports products, diving into aspects such as product selection strategies, logistics optimization, and overseas promotion. The panelists generously shared their hands-on experiences and strategic insights, providing the professional visitors with forward-looking and practical perspectives for business development.
This forum not only served as an efficient communication bridge between exhibitors and professional buyers, but also further clarified the development trends and new pathways for the global expansion of the sports products industry through the dynamic exchange of ideas and shared experiences among industry leaders, injecting fresh momentum into the high-quality development and international layout of the industry.
Looking ahead, we will continue to collaborate with partners from all sectors, deepen connection and cooperation, and jointly support "Made in China" and Chinese self-owned sports brands in navigating the global landscape steadily and successfully.